Skip to content
Democracy & Voting Rights

Election’s over, but battle over its meaning is just beginning

“You have to cover Latinos depending on where they are,” says Chris Zepeda-Millán, an  associate professor in UCLA’s public policy department. 

This year, the Trump campaign did a better job of turning out conservative-leaning Cuban  Americans in Florida, through ad “micro-targeting” and other means, says Professor Zepeda Millán. That helped push President Trump to victory in the key state.